Challenge Summary
Welcome to Chorus Logo Design Challenge! In this challenge we are looking for your best logos to help give a brand and look to Chorus. The client doesn’t have a lot of direction so we are looking for your thoughts, ideas and concepts on how to best design and represent the Chorus brand. We are looking for a simple, clean and inviting logo. Show us your best work!!
Round 1
Initial Logo Design solution for checkpoint review..
-- Please use the provided template to submit your logo's
Please explain your design with notes that will help us understand the meaning/purpose of your logo. We are interested in ideas and would love to hear your concept behind the logo.
Round 2
Final Logo Design solution by implementing any checkpoint feedback from client.
-- Please use the provided template to submit your logo's
Please explain your design with notes that will help us understand the meaning/purpose of your logo. We are interested in ideas and would love to hear your concept behind the logo.
About Chorus
Chorus is a program that sits on top of a few other initiatives that allows the user to pick and choose a la carte options to deliver their project and solution. We’ve included a good user flow that walks you through how Chorus is working. This will help explain the breadth of Chorus and hopefully influence your designs. Feel free to change/add anything additional to this.
Inspiration
We’ve compiled several examples to get you thinking in the right direction as your are working on your designs. Use these are reference for style, look and feel and overall design quality. We DO NOT want you to copy these. We want to see your original designs, ideas and concepts.
https://docs.google.com/document/d/1Jh7pjxeOre8ygbb3NzXSnsj56-Ss_Fpgjf80E78MmuA/edit?usp=sharing (we've also included this as a PDF for download in the challenge)
User Flow
We've included a user flow diagram form the client on how Chorus will work. It explains how Chorus serves as the starting point and bringing all of the various services and a-la-carte options together. Hopefully this diagram will help you wrap your head around the breadth of what Chorus is. This may start to influence some of the logo designs and concepts as well.
Logo Requirements
These are a few suggested requirements for the logo. We are open to your ideas, but they should remain in the same tone and feel of the below requirements.
-- Color Palette: Blues, Purples and Greys.
-- The word "Chorus" MUST be in the logo.
-- The client likes a more handwritten “natural” style
-- Some musical connotation since it's called Chorus would be nice. How can this idea be subtly weaved into the logo?
-- The logo should symbolize of all the pieces (aka voices) coming together to work together
-- Your logo needs to work as one color or multiple. It should also function and work just as good in either solid black or white. Use the Logo Template file as your guide for what we are expecting
What Makes a Good Logo?
Use the below links and examples as good references for what makes a good logo. We will be considering these guidelines along with the requirements when we are reviewing submissions.
http://tannerchristensen.com/rules-for-logo-design/
http://justcreativedesign.com/2008/12/02/logo-design-resources/
http://www.smashingmagazine.com/2009/08/26/vital-tips-for-effective-logo-design/
Included Documents
-- Inspiration: Inspiration images and notes to get you thinking in the right direction. This also aligns with what we are expecting for design quality
-- Logo Template: Use this file to layout your logo submissions for presentation & submission.
Judging Criteria
-- Relevance: Does your logo convey the meaning of the name?
-- Quality: Does your logo look fresh, professional and clean? Is the composition/layout well done?
-- Have you used typography in a meaningful way?
Submission & Source Files
Preview Image
Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
Submission File
Submit JPG/PNG image files based on contest submission requirements stated above.
Source Files
All original VECTOR source files of the submitted design. Files should be created in Adobe Illustrator or similar and saved as layered AI or EPS file. Your source files must meet these requirements:
1) The AI/EPS logo file with text intact (not outlined)
2) The AI/EPS logo file with text in outlined format.
Final Fixes
As part of the final fixes phase you may be asked to modify your graphics (sizes or colors) or modify overall colors
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.